Burton Albion Football Club has teamed up with East Staffordshire Borough Council to throw its support behind a national campaign to end domestic violence.

Wednesday, November 25th is the international Day for the Elimination of Violence Against Women and the day is marked by the national White Ribbon Campaign.

This year borough councils across Staffordshire are asking their local sports clubs to help promote the campaign and East Staffordshire Borough Council has teamed up with Burton Albion to hold an awareness day on Saturday, November 21st as the Brewers take on Hereford United at home.

Volunteers from East Staffordshire Borough Council and domestic violence partners will be at the Pirelli Stadium on the day selling White Ribbons, collecting for local refuges and – if needed – handing out information on local domestic violence help lines.

Meanwhile the players will spend a few minutes warming up before the game in the White ribbon t-shirts to help promote the campaign and manager Paul Peschisolido and his playing staff will be wearing White Ribbon buttons as part of their pledge never to “commit, condone or remain silent about violence against women”.

Councillor Liz Staples, Deputy Leader for Partnerships and Youth Engagement, said: “Any form of domestic violence should not be tolerated and ESBC supports any campaign that raises awareness of this issue.

“The White Ribbon Campaign focuses mainly on men who commit violence against women, with statistics showing this is most prevalent and most likely to result in serious injury or even death, but the message reaches much further and I would encourage men and women to show their support and make the pledge.

“We are extremely grateful for the support Burton Albion has given the campaign, and I hope that fans will see their local football heroes wearing the ribbons and be inspired to find out more.”
Paul Peschisolido, manager of Burton Albion Football Club said: “We will be proud to wear the white ribbons on the day of the match. I hope that by lending our support to this campaign we can raise the awareness of an issue that affects the lives of many every day.

“Football is a sport that reaches out to many thousands of people every week and it is only right that we should be doing our part to end all forms of domestic violence.”

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